Who we Are
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Vision
To be a key player in shaping and uplifting the restaurant & hospitality industry in Saudi Arabia
Mission
To help businesses in the restaurant & hospitality industry become more profitable through better operations
Hisham Nazer -
Founder & CEO
Hisham Nazer previously served as the Managing Director of FMT International, from 2019 through 2022. During that time, Nazer oversaw the operations and execution of multiple events in Riyadh (AlMurabba Zone, Riyadh Seasons 2019 & 2021) and AlUla (AlUla season 2021 & 2022).
During his three years at FMT, Nazer was responsible for the delivery and execution of more than 50 of the world’s best restaurants, as well as the largest ever private sale in the world, for Christie’s auction house.
Before FMT, Nazer was a public policy consultant with McKinsey owned Elixir Consultancy, with an expertise in national communication strategy, subsidy reform and national fiscal planning.
Nazer earned his bachelor’s degree in political science from the University of California, Los Angeles (UCLA) in 2015.
Management Team
Culinary Director
Almaddah is a graduate from Le Cordon Bleu London, and has experience as a chef at Kuuru, and also served as the Head Chef at Burnt
Operations Director
Abdo is a les roches, switzerland graduate with a master’s degree in hospitality strategy and digital transformation. with experiences in the ritz carlton hotel jeddah in f&b operations, as well as a hospitality technology start up in lausanne, switzerland
Customer Experience Director
AlSharif served as the Destination Management & Marketing Specialist at the Royal Commission for Alula and has a degree in Hospitality Administration and Management from Boston University
Our Projects
